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Google My Business

Having an accurate Google My Business listing is the best way to add your business to Google searches.

Google My Business information appears on the page when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your Google Business Profile.

Google My Business Dashboard

Google offers a whole variety of different tools on their dashboard. You can use these to research and dive deeper into your account. You can also use this dashboard to update your advertising plan.

Google My Business Tools

There are a whole array of tools available to users of Google my Business. With these tools, you can decipher exactly what people are doing when they search for you.

Google My Business Categories

There are categories for any niche within the business world. By using your specific brand, you can differentiate your company from the rest.

Google My Business Reporting
Direct Searches

Customers who find your listing when searching for your business name or address through your Google my Business profile.

Discovery Searches

Customers looking for a particular product, service, or category that discover your Google my Business profile. 

Branded Searches

Customers searching for a brand related to your business or business category.

Google Business Listing Conversions

One of the reasons that business owners create Google My Business profiles is to increase sales and conversions. A quality Google Business Listing calls for accurate information across the profile. When you setup Google My Business Categories correctly you will see more conversions and actions like:

  • Google My Business sourced phone calls
  • Google My Business users who visit your website
  • Queries used to find your business
  • Customers that request directions
  • Photo views of you or your business
Google My Business Insights
Google My Business Directions Request

This will allow you to see the locations from which users are requesting directions to your location.

Once you have this data, you can use it to market people in specific locations which may have an increased customer base.

Where Customers View your Business on Google
  1. On your computer, go ahead and log in to Google My Business.
  2. You will see a menu over there on the left side. Go ahead and click on Home.
  3. You are going to see a section that is titled Performance. Within that section, you are going to see the amount of views, the amount of searches, and the activity for your business listing.
Google My Business Customer Actions

There are quite a few things that a customer can do when they get to your listing. This graph will break down what they are doing. People normally visit your website, get directions to your location, call you, or message you.

Google My Business Photo Views
Having your business viewed more will be helpful in increasing traffic to your site. Adding more photos will only increase the number of visitors that come to you.
Google My Business Photo Quantity

How many photos do you have on your site compared to your competition? You can break it down to compare the amount of photos that you have posted vs the amount that your customers have posted themselves.

Increase Traffic

Drive new traffic to your website and business by having a properly optimized Google My Business listing page.

Drive Performance

Your Google My Business listing can help get you more exposure and opportunities to be found in Google search and Google Maps.

Grow Your Business

You are getting customers now without paying for advertising on Google.

Setting Up Google My Business

You can grow your business online with a Google Business Listing. Let AK Network Solutions help you optimize your Google my Business page. Be found on Google Search and Google Maps with your Google My Business listing.


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