Remarketing to users that have already engaged with your website and brand can be a highly profitable way to convert users into customers, often at a much lower cost than other channels. We have experience of running remarketing campaigns for a range of B2B and B2C clients and successfully achieving an increase in profitable sales.
Here at TDM we love data! The more insight we have on how likely a particular type of user will convert, the more opportunity we have for improving a campaigns’ performance.
Do returning users convert better than new users? Will users that abandon their checkout reconsider purchasing if they’re offered a discount or free delivery? Answers to such questions influence the cost we’re willing to pay for a user’s click and the ad copy we serve, which ultimately leads to achieving sales at the best possible cost per click (CPC).
Our remarketing services are implemented in two possible ways. With every client we ensure a custom PPC management strategy is put in place from the beginning. As a campaign progresses we build an understanding and refine the channels that work for your business.