The Challenge
What DrapeHaus Fashion Was Up Against
DrapeHaus Fashion, a promising Mumbai-based fashion label, was bleeding revenue. Their existing website — built on a poorly coded custom platform — was a nightmare for customers and the business alike. Here’s what we uncovered during our initial audit:
- 6.2-second load time on mobile (LCP) — nearly 3x the industry benchmark. Users were leaving before products even loaded.
- No mobile optimization — despite 70%+ of their traffic coming from smartphones, the site was essentially a desktop port.
- Cart abandonment rate of 68% — customers were clicking "Add to Cart" but vanishing at checkout due to slow, confusing forms.
- No abandoned cart recovery — zero follow-ups meant every lost cart was a lost sale forever.
- Broken size recommendation — customers frequently returned items due to poor fit, costing DrapeHaus 12% of revenue in reverse logistics.
- Custom platform limitations — the backend was so rigid that adding features like discounts or wishlists required days of coding.
The result? DrapeHaus was losing an estimated ₹40-50 lakhs per month in missed revenue. Their founder, Priya Sharma, told us: "We had great designs, but our website was killing our business. Customers would complain, and we had no way to fix it fast."
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Fashion & Lifestyle
We designed a comprehensive strategy around three core pillars: Speed, Conversion, and Automation. Every decision was data-driven, using tools like Google Lighthouse, Hotjar heatmaps, and Shopify Analytics.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Execution was phased — foundations first, scale second. No campaign went live until the infrastructure for it was solid.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. DrapeHaus Fashion targets consistently exceeded.
The Results
Before vs After — 6 months
- Conversion rate hit 3.4% (up from 0.8%).
- Cart abandonment dropped from 68% to 30.6% (55% reduction).
- Monthly revenue crossed ₹2.1 Crore — a 3.5x increase from pre-migration levels.
Before
Baseline
Pre-engagement
→
After 6 months
2.1Cr Monthly
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
D
Senior Leadership
DrapeHaus Fashion — Fashion & Lifestyle
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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