Get Cited by ChatGPT,
Gemini & Perplexity.

GEO is the discipline of making your content the source AI chatbots cite when answering questions in your industry. We audit what ChatGPT, Gemini, Copilot, and Perplexity currently say about topics in your niche, then create structured, authoritative content designed to become the answer those AI models reference. This includes answer-first writing formats, comprehensive coverage of topics, and building the topical authority signals that LLMs use to decide what to cite. Brands that invest in GEO now will have a significant advantage as AI search becomes the norm.

Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is also the foundation of AI citation quality. We audit your current E-E-A-T signals — author bios, credentials, citations, external mentions, and content depth. Then we build a systematic programme to improve each signal: expert-authored content, third-party citations, Wikipedia-quality depth, and structured data that helps both Google and AI tools understand who you are and why you should be trusted.

AI tools rely heavily on structured data to understand and extract information from web pages. We implement a complete schema stack: Organization, WebSite, FAQPage, HowTo, Article, BreadcrumbList, and custom schema relevant to your industry. Each schema type serves a specific purpose in signalling information to both Google and AI crawlers, making your content more likely to surface in AI-generated answers, knowledge panels, and featured snippets.

AI models don't index the web themselves — they train on data from high-authority sources. This means your traditional SEO performance directly impacts your AI visibility. Strong domain authority, quality backlinks, and well-ranked content are prerequisites for AI citation. We build and maintain the SEO foundation that feeds AI training data, running both programmes in parallel for compounding visibility gains across Google and every AI search platform.

We've developed a proprietary methodology for tracking brand visibility in AI tools. Every month, we query ChatGPT, Gemini, and Perplexity with 50+ target prompts in your industry and log whether your brand is mentioned, cited, or recommended. This AI visibility report shows month-on-month trends, competitor AI share of voice, and which content pieces are driving the most citations. A new category of analytics that most agencies don't even measure yet.

AI tools prefer content that is structured like an encyclopedia — comprehensive, well-organised, factual, and internally consistent. We audit your existing content against these criteria and create new content designed specifically to match how AI tools prefer to source answers: clear headings, direct answers to questions, supporting data and citations, and cross-references to related topics. This content serves double duty — excellent for users and irresistible to AI citation algorithms.