Rank #1 on Amazon India.
Then Stay There.

Amazon's A9 (and evolving A10) algorithm ranks products based on relevance and performance. Relevance comes from your listing — title, bullet points, backend keywords, and A+ content. Performance comes from sales velocity, conversion rate, and review quality. We start with comprehensive keyword research using Helium10 and Brand Analytics to identify the exact search terms your potential customers use, then build listing copy that incorporates these keywords naturally while compelling humans to buy. Title format follows Amazon category best practices: primary keyword first, brand, key differentiators, size/variant. Bullet points address the top 5 purchase decision factors for your category with benefits-first, features-second writing. Backend keyword fields are filled with all remaining keywords that don't appear in the visible copy. Result: maximum discoverability with no keyword stuffing.

Sponsored Products are the single highest-ROI ad format in Indian e-commerce — you only pay when someone clicks, and they're already on Amazon ready to buy. Our Sponsored Ads management goes far beyond setting up campaigns: we build a layered campaign structure (Automatic for discovery, Broad/Phrase/Exact for scaling, and Competitor targeting) that systematically harvests new keywords, scales the winners, and negates unprofitable terms. Bid management is data-driven — we use Amazon's bid history and auction insights to set bids that win placements at profitable cost-per-click. Monthly ACOS targets are aligned with your profit margins, ensuring every campaign remains profitable as it scales.

A+ Content (formerly Enhanced Brand Content) is available to Brand Registry sellers and can increase conversion rates by 20–30%. It allows rich media — comparison charts, lifestyle images, detailed feature explanations, and brand storytelling — that plain listings can't provide. We create A+ Content that addresses the specific objections buyers have before purchasing in your category, positions your product against competitors with comparison modules, tells your brand story in a way that builds emotional connection, and incorporates the visual hierarchy that Amazon data shows converts best. Premium A+ (available to selected brands) adds interactive content, video, and carousel modules for even higher conversion.

Amazon reviews directly impact ranking and conversion — 90% of buyers read reviews before purchasing, and Amazon's algorithm surfaces products with more, better, and more recent reviews. We implement a compliant review generation strategy: Amazon Vine programme enrollment for new product launches, Request a Review button automation for organic review requests, follow-up message sequences within Amazon Buyer-Seller Messaging guidelines, and proactive 1-star review response to demonstrate seller responsiveness. We never use prohibited review tactics — Amazon account health is paramount. Our clients typically reach 100+ reviews on new products within 90 days.

Running out of stock on Amazon is catastrophic — it can take weeks to recover ranking after a stockout. Running excess inventory means storage fees and stranded capital. We build inventory management systems for our clients: demand forecasting based on sales velocity and seasonality, reorder point calculations accounting for supplier lead time and Amazon FBA processing time, IPI (Inventory Performance Index) optimisation to maintain good standing with Amazon FBA, and multi-warehouse strategy for redundancy. For brands not yet on FBA, we manage the cost-benefit analysis and migration to FBA when the numbers make sense.

Amazon provides powerful analytics that most sellers underuse. We leverage Brand Analytics for search term report analysis (identifying your highest-revenue search terms), market basket analysis (what products your customers buy with yours — revealing bundle opportunities), and repeat purchase behaviour tracking. Combined with advertising reports (search term performance, targeting reports, campaign performance) and our own competitive intelligence tools, we build a comprehensive monthly performance report covering organic ranking movements, advertising metrics (ACOS, TACOS, impressions, click-through rate), review trends, and competitive landscape shifts.