B2B Leads from LinkedIn.
Senior Decision Makers.

Your LinkedIn company page is your B2B credibility anchor — it's the first place enterprise buyers check after meeting you. We do a complete overhaul: banner design aligned to your brand identity and key value proposition, company description rewritten with relevant keywords (LinkedIn has its own search algorithm), specialties optimised for how buyers search for services, featured section showcasing case studies and lead magnets, and content strategy that keeps the page active. Follower growth strategy using employee advocacy, paid page promotion, and organic content amplification.

LinkedIn's algorithm actively promotes content from individuals over company pages. A founder or senior executive posting consistently reaches 5-10x more people than the same content from a company page. We build and execute founder-led LinkedIn strategies: weekly posts written in your voice covering industry trends, contrarian opinions, behind-the-scenes stories, and case studies. Each post is crafted for the algorithm (hooks that stop scrolling, structure that reads well on mobile, CTAs that drive comments). Monthly LinkedIn Articles (long-form content that ranks in Google for professional keywords) build permanent authority that compounds over time.

LinkedIn Ads offer targeting impossible on any other platform: job title, company name, industry, seniority level, skills, LinkedIn group membership, and company size. This precision means your ads reach only the people who can actually buy — no wasted spend on irrelevant audiences. We manage Sponsored Content (native ads in the feed), Message Ads (direct LinkedIn messages, 50%+ open rates), Lead Gen Forms (pre-filled forms with LinkedIn data, highest-converting B2B ad format), and Conversation Ads. Every campaign is tracked to lead and pipeline value, not just impressions.

LinkedIn outreach works when it's personalised, relevant, and offers value before asking for anything. We build systematic connection and outreach strategies: identifying your ICP (Ideal Customer Profile) by job title, company, industry, and seniority, creating personalised connection request templates referencing something specific about the prospect, follow-up message sequences that provide value (relevant content, insights, offers) before any sales ask, and sales cadence management for warm leads who engage with your content. Combined with thought leadership content, prospects often reach out to you rather than waiting for you to reach out to them.

LinkedIn's Social Selling Index (SSI) measures your effectiveness across four dimensions: establishing your professional brand, finding the right people, engaging with insights, and building relationships. We track and improve all four dimensions, reporting monthly on SSI improvements, content performance (impressions, engagement rate, follower growth), ad performance (CPL, CPA by ad type), and pipeline attribution. Advanced reporting for Sales Navigator clients includes account engagement scoring and outreach conversion rates.

LinkedIn Sales Navigator unlocks significantly more advanced prospecting than standard LinkedIn: Boolean search across all LinkedIn members by any combination of attributes, real-time alerts when prospects change jobs or share content (the best outreach trigger moments), TeamLink to see if anyone in your company has connections to target prospects, and CRM integration to sync LinkedIn activity with your sales pipeline. We build prospecting lists, set up alerts, and create the outreach strategy that Sales Navigator makes possible.