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A great press release is only as effective as its distribution strategy. We write press releases that are genuinely newsworthy — not corporate announcements dressed up as news — and distribute them through our personal relationships with 200+ journalists at Tier-1 publications. Our journalists cover Business (Economic Times, Business Standard, Mint), Tech (Inc42, YourStory, Entrackr), Lifestyle (Vogue, GQ), Health (HealthShots, TheHealthSite), and every major vertical. We don't use wire services for primary distribution — our outreach is personal, targeted, and therefore far more effective.

The most valuable PR is not press releases — it's being the expert a journalist calls when they're writing a story about your industry. We position your founders and senior team as go-to experts for journalists covering your space. This means proactive story pitching, responding to journalist queries (HARO/SourceBottle/LinkedIn journalist requests), providing data and insights to journalists writing relevant articles, and building the reputation that makes journalists reach out to you. Over 12 months, this creates a steady stream of unprompted media coverage.

Editorial links from real publications are the most powerful SEO signal available — and unlike guest posts or paid placements, they're earned by merit. A single link from Economic Times or Inc42 (DA 80–90) carries more ranking authority than 100 directory submissions. Our PR campaigns consistently deliver links from Tier-1 publications that would cost ₹50,000–₹2,00,000 each if purchased directly. The compounding effect of 50+ high-DA editorial links annually is transformative for organic rankings.

Your brand is being talked about online right now — are you aware of every mention? We set up comprehensive media monitoring across online publications, social media, forums, and news aggregators. Every brand mention is tracked in real-time, allowing you to amplify positive coverage instantly and respond to negative mentions before they escalate. We also identify unlinked brand mentions — publications that mention your company without linking — and convert these into backlinks through polite outreach. Typically 20–50 unlinked mention conversions per quarter.

PR crises move fast — a negative article, viral complaint, or damaging review can spread across dozens of publications within hours. We have a crisis response protocol that activates within 24 hours: assess the situation, develop a response strategy, prepare official statements, proactively reach out to journalists with your side of the story, and create positive counter-narrative content. Our crisis clients typically see search results for their brand name cleaned up within 60–90 days of implementing a crisis response campaign.

Industry awards are powerful trust signals — they generate coverage, provide third-party validation, and give your sales team credibility tools. We identify relevant awards in your industry (startups, D2C, tech, healthcare, etc.), write compelling application materials, and manage the full submission process. We've helped clients win ET Startup of the Year, Inc42's D2C Summit Awards, and dozens of industry-specific awards. Awards also generate press coverage in their own right, creating a virtuous cycle of visibility.