🏪 Custom Stores · CRO · D2C Growth
Shopify Stores That
Actually Sell.
Custom Shopify development, theme design, app integration, and conversion rate optimisation. From 0 to first sale in 2 weeks. From first sale to ₹1Cr/month with our CRO programme. 100+ Indian D2C stores built.
3.5%
Average CVR
our store benchmark
100+
Shopify stores
built for Indian D2C
₹1Cr+
Month 1 revenue
from store launches
2 weeks
Store live
brief to launch
Shopify Partner
Official
development agency
INR + GST
Fully configured
out of the box
What's Included
Everything you need to win in your market. No fluff, no outsourcing.
🏪
Custom Shopify Theme Development
We build bespoke Shopify themes using Liquid templating and Dawn 2.0 framework — custom visual design with Shopify's reliable infrastructure. Every theme: mobile-first (70%+ of Indian e-commerce is mobile), load-tested for sub-2-second page loads, accessibility compliant, and built with reusable section components your marketing team can update without developer help.
🔧
App Stack Integration & Automation
We integrate and configure the apps driving highest ROI for D2C brands: Klaviyo for email and SMS automation, Gorgias for customer support centralisation, ReConvert for post-purchase upsell flows, Loox or Yotpo for review collection, Rebuy for personalised product recommendations, and Shiprocket or Delhivery for Indian fulfilment management.
💳
Indian Payment Gateway Optimisation
We configure and optimise all major Indian payment gateways: Razorpay (market leader, best UPI integration), PayU (strong EMI and BNPL options), Cashfree (fastest settlement), and international gateways for exports. Payment-specific CRO: pre-fill for repeat customers, EMI visibility for high-ASP products, UPI QR for mobile checkout, and COD with deposits.
📦
D2C Operations — Inventory, Fulfilment & Returns
We configure the operational infrastructure for scale: Shopify inventory management with reorder alerts, Shiprocket or Delhivery integration with tracking page customisation, returns management workflow, GST-compliant invoice generation. For Shopify Plus brands, custom fulfilment workflows for multiple warehouse locations.
📊
Analytics & Conversion Tracking
We implement: GA4 e-commerce tracking with product impression and purchase events, Meta Pixel and CAPI for Meta ad attribution, Google Ads conversion tracking, Shopify Reports for cohort analysis and LTV, and a custom Looker Studio dashboard showing all metrics in one view.
🚀
CRO — Turn More Visitors Into Buyers
The difference between 1.5% and 3.5% CVR on ₹50L monthly traffic is ₹1Cr in additional revenue. Our Shopify CRO: heatmap and session recording analysis, A/B testing on product pages, checkout flow optimisation (each additional step loses 20% of users), and social proof placement strategy. CRO is a continuous monthly programme with iterated tests.
How It Works
Senior-led process. Clear milestones. No surprises.
1
Discovery
Brand, products, target customer, competitor stores, feature requirements.
2
Design
Wireframes and visual mockups in Figma. Client approval before development.
3
Development
Custom Liquid theme, app integrations, all required functionality.
4
Testing
Cross-device, checkout flow, payment gateway, and load testing.
5
Launch
Go live with post-launch monitoring. First 48 hours we watch everything.
6
CRO Programme
Month 2 onwards: heatmaps, A/B testing, continuous conversion improvement.
Tools & Technology We Use
Shopify Liquid
Custom theme development
Klaviyo
Email + SMS automation
ReConvert
Post-purchase upsell
Razorpay / PayU
Payment gateway
Shiprocket / Delhivery
Indian fulfilment
Hotjar
CRO analytics
What You Get
Every client receives these deliverables. No surprises, no hidden scope.
✓
Shopify store (fully built + tested)
✓
App stack (configured, not just installed)
✓
Payment gateway setup (all Indian options)
✓
GST invoice integration
✓
Analytics setup (GA4 + Meta Pixel + CAPI)
✓
CRO audit + first A/B test setup
Who It's For
We specialise in these verticals. Deep industry experience, not generalists.
👗
Fashion & Apparel
Size guides, filtering, and return management.
💊
Health & Wellness D2C
Subscription setup, ingredient transparency, review-heavy pages.
🏠
Home & Lifestyle
High-ASP products needing A+ content and EMI options.
🍕
Food & FMCG
Freshness dates, subscription boxes, and cold-chain fulfilment.
Transparent Pricing
No hidden fees. No lock-in contracts. Cancel anytime.
Shopify Basic
₹75,000
One-time
- Store setup
- Premium theme
- 5 pages
- Payment integration
- Analytics
Shopify Enterprise
₹3,00,000+
One-time
- Fully custom
- Shopify Plus
- Full tech stack
- 6-month support
Frequently Asked Questions
Answers to the questions we get most often.
How long does a Shopify store take?
Premium theme: 1 week. Custom theme: 3-4 weeks. Full custom plus Shopify Plus: 6-8 weeks.
Can you rebuild our existing Shopify store?
Yes — full redesigns, theme updates, new features, and performance optimisation.
Do you offer Shopify Plus development?
Yes — Shopify Plus with custom checkout, B2B functionality, and advanced automation.
What's the difference between a theme and a custom build?
A theme is a template with limited customisation. A custom build is built specifically for your brand.
How do you handle product catalogue migration?
We migrate product data, descriptions, metafields, reviews, and customer data from any existing platform.
Do you provide ongoing Shopify support?
Yes — monthly retainers for ongoing development, app updates, and CRO iterations are available post-launch.
Ready to Grow with Shopify Development?
Free audit in 48 hours. Senior specialist. No commitment required.