Everything you need to win in your market. No fluff, no outsourcing.
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International SEO Architecture — Getting the Foundation Right
International SEO begins with architecture decisions that are very difficult to reverse. We evaluate three approaches: ccTLD (country-code domains like .co.uk providing strongest local signals), subdirectories (yoursite.com/uk/ consolidating domain authority), and subdomains (uk.yoursite.com for middle ground). We recommend based on your timeline, budget, existing domain authority, and target markets, then implement with meticulous attention to duplicate content prevention.
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Hreflang — The Technical Heart of International SEO
Hreflang tells Google which version of your content is intended for which language and country. Implemented incorrectly, it causes ranking cannibalisation where your Indian pages compete with your UK pages. We audit existing hreflang for errors (missing return tags, incorrect language codes, broken canonical chains), implement correctly across every international page, validate in Google Search Console, and monitor as your site evolves.
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Localised Keyword Research — Not Just Translation
Search behaviour differs significantly by country. We conduct separate, independent keyword research for each target market using local SERPs, local search volumes, local search intent analysis, and competitive landscape assessment. Your international content strategy is optimised for local market behaviour, not just translated from Indian content with different spellings.
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International Location Pages — 163+ Cities Covered
For service businesses targeting multiple international markets, location-specific pages are essential. We maintain optimised pages for every target city with unique locally-relevant content, local business schema markup, local references and case studies, and specific local keywords. Pages are regularly updated and competitive rankings monitored per city.
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International Page Speed & Technical Performance
Page speed requirements vary by market. We optimise for international performance: CDN configuration selecting edge nodes in target countries, image format and compression for international bandwidth patterns, and server location strategy. We benchmark page speed in each target market separately using tools simulating local network conditions.
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International Search Console & Per-Market Reporting
We configure Google Search Console properties for each country/subdirectory, track keyword rankings market-by-market, monitor crawl errors specific to international URL structures, and report on organic traffic by country with conversion attribution.