Everything you need to win in your market. No fluff, no outsourcing.
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Product Page Optimisation — Revenue at Scale
Product pages are the money pages of e-commerce SEO. We optimise every element: title tags with primary keyword and key differentiators, unique meta descriptions that serve as ad copy driving click-through, genuine unique product descriptions that contain target keywords naturally and address purchase objections, structured data (Product schema with price, availability, review aggregate, GTIN) unlocking rich results in Google Shopping, and image optimisation (compressed, correctly named, alt-tagged). For stores with thousands of products, we build scalable templates ensuring every product meets minimum SEO standards automatically.
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Category Architecture — The Structure That Multiplies Results
Category pages rank for broader, higher-volume keywords and route authority to multiple products simultaneously. We audit your category structure for crawlability, keyword targeting, and internal linking, then redesign if needed, write optimised category copy, implement faceted navigation correctly preventing crawl bloat, and build the internal linking structure telling Google which pages are most important.
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Google Shopping & Merchant Centre Management
An optimised product feed directly improves both paid Shopping campaign performance and organic Shopping visibility. We audit your feed for errors and optimise product titles, descriptions, category mapping, and GTIN completeness. We also manage the Merchant Centre account, configure shipping and tax settings for Indian e-commerce, and ensure feed health.
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Technical E-Commerce SEO
E-commerce sites have unique technical challenges. Faceted navigation can generate millions of duplicate URLs — we implement canonical tags and parameter handling. Out-of-stock products need a strategy (keep, redirect, or deindex). Product variants need canonical tags to prevent cannibalization. We address all of these systematically, typically identifying 20+ technical issues in an e-commerce audit.
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Transactional Keyword Strategy
The most important keyword skill in e-commerce SEO is understanding purchase intent. We build your strategy around transactional and commercial investigation terms: "buy [product] online", "[product] price in India", "[product] vs [competitor]", "[product] review". Long-tail transactional keywords convert at 3-5x the rate of head terms and are far less competitive.
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E-Commerce Revenue Attribution
We configure GA4 e-commerce tracking with full product and revenue attribution, build custom reports showing revenue by organic landing page and keyword group, and calculate organic SEO ROI against monthly investment. You know exactly what your SEO investment returns.