🎯 Search · Shopping · PMax · YouTube
Google Ads That
Actually Deliver ROI.
Google Ads managed by certified specialists. Daily management, rigorous A/B testing, and relentless optimisation. We manage ₹50Cr+ in annual ad spend with an average 4.2x ROAS across our client portfolio.
4.2x
Average ROAS
across portfolio
30%
Lower CPC
vs industry avg
₹50Cr+
Annual spend managed
by our team
48hr
Campaign live
from briefing
Google Partner
Certified
agency status
Daily
Bid management
not weekly or monthly
What's Included
Everything you need to win in your market. No fluff, no outsourcing.
🎯
Search Campaign Management — Intent at Scale
Google Search ads are the highest-intent advertising medium available. We build Search campaigns with meticulous structure: each ad group targeting a specific, tightly themed keyword set preventing message mismatch, match type strategy balancing volume and precision, negative keyword lists preventing wasted spend, ad copy A/B testing with statistical significance standards, and RSA asset strategies feeding Google's AI the right signals. Quality Scores above 7 are our standard — directly reducing your cost per click while improving ad position.
🛒
Shopping & Performance Max — E-Commerce Engine
We manage the full Shopping stack: Google Merchant Centre setup and feed optimisation, Standard Shopping campaigns with careful product grouping and bid management, and Performance Max campaigns using Google's AI with proper asset groups, audience signals, and conversion value rules guiding the AI toward your actual business goals rather than vanity metrics.
📺
YouTube Advertising — Video That Drives Action
We manage YouTube campaigns across all formats: TrueView in-stream, TrueView discovery, bumper ads for pure awareness, and YouTube Shorts ads for mobile-first reach. Campaign targeting uses Google's full data advantage: demographic, interest-based audiences, custom intent audiences targeting users who recently searched specific keywords, and YouTube remarketing.
📊
Conversion Tracking & Attribution
We implement conversion tracking from day 1: website conversion actions in both Google Ads and GA4, call tracking for phone conversions attributed to keywords, offline conversion data import (CRM pipeline stages), and attribution model analysis to understand how display and YouTube ads contribute to conversions that ultimately happen on Search.
🔄
Landing Page & CRO Alignment
Even perfect Google Ads cannot overcome a poor landing page. We review and provide CRO recommendations for all PPC landing pages: message match, page speed, form length, social proof placement, and mobile experience. For Growth and Enterprise clients, we create dedicated landing pages for major campaigns.
📈
Monthly Performance Reports
We report on what matters: ROAS, CPA, revenue from paid, efficiency trends. Clients have 24/7 access to live dashboards. Monthly calls review performance and strategy. Impression share analysis — are you losing impressions to budget or ad rank?
How It Works
Senior-led process. Clear milestones. No surprises.
1
Account Audit (Free)
Full audit: wasted spend, structure issues, quality score problems.
2
Strategy & Structure
Campaign architecture, keyword mapping, audience strategy.
3
Campaign Build
Build campaigns with correct structure, ad copy, bidding, tracking.
4
Launch & Daily Management
Go live. Daily monitoring first 2 weeks. Weekly optimisation.
5
A/B Testing
Continuous ad copy, landing page, and audience testing.
6
Scale
Identify winners, scale budget, introduce new campaign types.
Tools & Technology We Use
Google Ads Editor
Bulk management
Google Merchant Centre
Shopping feed
GA4
Cross-platform attribution
Optmyzr
Bid automation
Looker Studio
Custom dashboards
CallRail
Call conversion tracking
What You Get
Every client receives these deliverables. No surprises, no hidden scope.
✓
Free account audit report
✓
Campaign strategy document
✓
Full campaign build across all types
✓
Conversion tracking setup
✓
Live performance dashboard
✓
Monthly report + call
Who It's For
We specialise in these verticals. Deep industry experience, not generalists.
🛒
E-Commerce Brands
Shopping ads, PMax, and Dynamic Search for product catalogue advertising.
🏘️
Real Estate
High-intent buyer searches justifying premium keyword bids.
🏥
Healthcare
Lead generation for clinics, hospitals, and diagnostic centres.
🎓
Education & EdTech
Admissions campaigns with careful keyword and geo targeting.
Transparent Pricing
No hidden fees. No lock-in contracts. Cancel anytime.
PPC Starter
₹15,000/mo + 10%
Up to ₹1L spend
- Campaign setup
- Weekly optimisation
- Monthly report
PPC Growth
₹25,000/mo + 10%
₹1L-₹5L spend
- Full management
- Shopping + Search
- Bi-weekly calls
Frequently Asked Questions
Answers to the questions we get most often.
What is the minimum ad budget?
Minimum ₹50,000/month to generate sufficient data for optimisation.
How quickly do campaigns go live?
Setup in 48-72 hours after receiving brief, assets, and account access.
Do you handle Meta Ads too?
Yes. Combined Google + Meta Ads management is available and recommended.
How does Quality Score affect costs?
A QS of 8 vs 4 can cut your CPC by 50% for the same ad position.
What is ROAS and what should I target?
Revenue ÷ ad spend. Target varies by business model: e-commerce typically 4-8x, lead gen targets CPA.
Can you take over an existing account?
Yes. Account access today, review in 24 hours, restructure plan in 48 hours.
Ready to Grow with Google Ads / PPC Management?
Free audit in 48 hours. Senior specialist. No commitment required.