Real People.
Real Influence. Real Sales.

Our database of 50,000+ Indian influencers is continuously updated and AI-analysed for fake follower detection, engagement rate quality, audience authenticity, and past campaign performance. When we shortlist influencers for your campaign, we share detailed vetting reports: genuine follower percentage, engagement rate vs category benchmark, audience demographics breakdown, past brand collaborations, and content quality score. This rigorous vetting process eliminates the most common influencer marketing failure — paying for reach that doesn't exist or audiences that don't match your target customer.

We handle everything: brief creation, influencer outreach and negotiation, contract management, content scripting guidance, approval process, posting schedule, and post-campaign reporting. You're never managing WhatsApp groups with 30 influencers at midnight before a launch. We have a dedicated campaign management team that coordinates all influencer communications, handles revisions professionally, and ensures every deliverable is met on time. Our campaign managers are experienced in managing campaigns from 5 nano-influencers to 500-person ambassador programmes simultaneously.

Most influencer marketing is measured by reach and likes — vanity metrics that don't correlate with sales. We track real business outcomes: unique UTM links per influencer for click tracking, custom discount codes for offline attribution, pixel-based conversion tracking for direct purchase attribution, and post-purchase survey data for influence attribution beyond last click. Monthly reports show you exactly which influencers drove awareness, consideration, and actual purchases — allowing budget to shift to performers and eliminate underperformers.

The most common reason influencer content underperforms is a poor brief — either too restrictive (making content feel inauthentic) or too loose (content that doesn't communicate your key message). Our briefs strike the right balance: clear mandatory elements (key claim, product mention, CTA) while leaving creative latitude for influencers to speak in their authentic voice. We also provide reference content (competitor examples, winning formats) and a content coaching session for influencers who request guidance. Content quality drives campaign success, and briefs are where that quality is established.

User-generated content (UGC) from influencer campaigns is one of the most valuable assets a brand can own. Authentic creator content consistently outperforms studio-produced ads on Meta and Google by 30–70%. We negotiate UGC usage rights as a standard part of every influencer contract, giving you the right to repurpose influencer content across your owned channels and paid advertising. A successful influencer campaign doesn't just drive organic reach — it builds a library of high-performing ad creative that your paid team can amplify for months.

Influencer marketing is not the same across platforms. Instagram Reels require different creative approaches than YouTube long-form reviews. Moj and Josh reach very different audiences than LinkedIn thought leadership. We develop platform-specific strategies for each campaign: Instagram for visual, aspirational, and lifestyle; YouTube for consideration-stage deep reviews; LinkedIn for B2B decision-maker reach; Moj/Josh for Tier 2/3 India reach and vernacular audiences. Each platform gets influencer selection criteria, content formats, and performance benchmarks appropriate to how users actually engage on that platform.