Everything you need to win in your market. No fluff, no outsourcing.
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WhatsApp Business API — Official and Compliant
We build WhatsApp campaigns exclusively on the official Meta WhatsApp Business API — not grey-market tools that risk account bans. The official API provides: verified business account, template message campaigns to opted-in customers, transactional messages (order confirmations, shipping updates), two-way conversation handling, and full delivery reporting. Integration with your CRM, Shopify, or WooCommerce means every send is triggered by customer behaviour in real time.
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Email Automation — Flows That Work While You Sleep
Email marketing returns ₹42 for every ₹1 spent globally. The key is automation — triggered flows sending the right message at the right moment. We build on your existing ESP (Mailchimp, Klaviyo, Zoho Campaigns) or recommend the right platform. Core flows: Welcome series (expectations set, first purchase driven), Abandoned cart (3-email sequence recovering 10-15% of carts), Post-purchase (thank you, usage guide, review request, next purchase), Win-back (inactive subscriber re-engagement before unsubscribing).
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Lifecycle Marketing — The Complete Customer Journey
We map your entire customer lifecycle and place automated touchpoints at every stage. Typical stages we automate: lead nurturing (non-buyer to first purchase), first purchase onboarding, repeat purchase triggers (based on expected repurchase date), loyalty programme communications, and lapsed customer win-back. Each stage gets a custom message strategy aligned to where the customer is in their relationship with your brand.
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Segmentation & Personalisation
Generic broadcast messages convert at 0.5-1%. Personalised, segmented messages convert at 3-8%. We build your segmentation framework: purchase behaviour segments, product interest segments, demographic segments, and engagement segments. WhatsApp messages are personalised with customer name, last product, and specific lifecycle stage.
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Campaign Analytics & Revenue Attribution
Every message should be accountable to revenue. We set up revenue attribution for both channels: email click tracking with UTM parameters flowing through GA4 to revenue events, WhatsApp conversion tracking using unique links and discount codes, and monthly revenue-from-retention reports showing how much revenue came from each automation flow and broadcast campaign.
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CRM & Platform Integration
WhatsApp and email marketing are only as powerful as the data behind them. We connect your channels to transactional data: Shopify order webhooks triggering WhatsApp post-purchase flows instantly, CRM deal stage changes triggering email nurture sequences, website behaviour triggering targeted follow-up messages, and payment failures triggering immediate WhatsApp recovery messages.