The Challenge
What EarthWorks Builders Was Up Against
EarthWorks Builders had been operating in Navi Mumbai for over a decade, with completed projects in Kharghar, Panvel, and Kamothe. However, their digital presence was virtually non-existent. When we onboarded them in January 2024, here's what we found:
- Google Business Profile: Claimed but completely empty — no description, no photos, no services listed.
- Zero reviews — despite having sold 200+ units in the last 2 years.
- Competitor dominance: Top 3 competitors had 1,200+ reviews, 4.5+ stars, and were getting 450-500 calls monthly from Google Maps. EarthWorks was getting 45 calls/month.
- Lost opportunities: Searches for "flats in Navi Mumbai" (12,000/month volume) and "new projects in Kharghar" (8,500/month) showed only competitors.
- No structured data: No Q&A, no services, no virtual tour — buyers couldn't assess projects remotely.
The client was losing an estimated ₹2.4 crore per quarter in potential sales due to lack of online visibility. Their sales team was relying entirely on walk-ins and referrals, which had plateaued.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Real Estate
We designed a 4-phase strategy to transform EarthWorks' Google Business Profile into a lead-generation machine. The core pillars were: visual immersion, trust-building, and consistent engagement.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here's exactly how we executed the strategy over 16 weeks:
- Week 1-2: Claimed and verified GBP, corrected NAP (Name, Address, Phone) across 12 directories. Added 50 photos + 3 virtual tours. Set up Google Posts scheduler using AK Network's proprietary content calendar.
- Week 3-4: Populated Q&A section with 25 questions. Integrated ReviewTrack (our AI tool) to automate review requests via SMS — sent to 1,200 past buyers. First 50 reviews came in 10 days.
- Week 5-8: Began weekly posting — 15 posts total in month 2. Focused on construction milestones: "Floor 12 completed at Skyline Towers", "Clubhouse finishing underway". Calls jumped from 45 to 120/month.
- Week 9-12: Introduced 360° video walkthroughs of sample flats. Added "Offer" posts with limited-time discounts. Views hit 180,000/month. Reviews crossed 200.
- Week 13-16: Optimized for "near me" searches. Added Google Business Profile Q&A carousel with top 5 questions. Site visit requests exploded to 400+/month. Calls reached 280/month.
Tools Used: Google Business Profile Manager, Matterport (3D tours), Canva (post graphics), ReviewTrack (AI review automation), SEMrush (keyword tracking), Google Analytics (conversion tracking).
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. EarthWorks Builders targets consistently exceeded.
The Results
Before vs After — 6 months
After 4 months of consistent optimization, EarthWorks Builders saw a complete digital turnaround. Here's the data:
400+
Site Visit Requests / Month
+520%
Calls from Google Maps
280K
Monthly GBP Views
4.7★
Rating from 340 Reviews
Before
Baseline
Pre-engagement
→
After 6 months
400
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
E
Senior Leadership
EarthWorks Builders — Real Estate
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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