The Challenge
What MyFin Was Up Against
MyFin Financial Portal, based in Bengaluru, India, had invested heavily in creating high-quality personal finance content—covering mutual funds, insurance, taxes, and budgeting. However, despite having 400+ well-researched articles, the blog was stuck at 180,000 monthly visitors for eight consecutive months. The core issues:
- Zero E-E-A-T Signals: No author bios, credentials, or expertise indicators—critical for YMYL (Your Money or Your Life) finance content.
- Disorganized Content: Articles were siloed, with no internal linking structure or topical clusters, confusing search engines about site authority.
- Technical SEO Neglect: Dynamic content (calculators, comparison tables) wasn't indexed properly. Page speed was 4.2 seconds on mobile.
- No Google Discover Presence: Despite timely content (budget updates, tax deadlines), MyFin wasn't appearing in Google Discover feeds.
- Low Backlink Profile: Only 120 referring domains, mostly from low-authority directories.
Client Pain Point: "We knew our content was better than competitors getting 10x traffic. But Google wasn't rewarding us. We needed an SEO partner who understood the finance niche's strict quality requirements." — MyFin's Founder
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Finance & BFSI
We designed a 3-phase strategy tailored for the BFSI sector, leveraging AK Network Solutions' proprietary Finance Content Authority Framework™:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here's exactly what we did month-by-month:
- Month 1: Audited existing 400+ articles. Identified 180 with outdated stats. Recruited 3 CAs and 2 CFPs. Set up author profiles.
- Month 2: Rewrote 50 high-priority articles with CA co-authors. Created 3 pillar guides (Mutual Funds, Tax, Insurance). Fixed technical SEO: added schema markup, improved mobile speed to 2.5s.
- Month 3: Published 20 cluster articles. Built first 10 backlinks via HARO (Help a Reporter Out). Traffic started moving: 210K visitors.
- Month 4-6: Published 80 more cluster articles. Google Discover started sending traffic: +40% boost. Secured backlinks from Moneycontrol and Mint. Traffic: 450K.
- Month 7-10: Completed all 12 pillars and 240 clusters. Implemented dynamic content SSR. Traffic crossed 1M monthly for first time. Revenue: Rs. 1.2 Cr in 6 months.
- Month 11-14: Focused on link building and Discover optimization. Published "Budget 2025 Analysis" which went viral on Discover (200K views in 3 days). Final traffic: 2.4M. Annual revenue: Rs. 3.8 Cr.
Key Execution Detail: We used Google Search Console API to monitor Discover performance daily and adjusted headlines based on click-through rates (CTR improved from 2.1% to 4.8%).
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. MyFin targets consistently exceeded.
The Results
Before vs After — 6 months
All results are verified via Google Analytics 4 and Google Search Console:
- Traffic Growth: From 180,000 to 2,400,000 monthly visitors (1,233% increase). Organic traffic share rose from 42% to 78%.
- Revenue: Annual AdSense revenue increased from Rs. 45 Lakhs to Rs. 2.1 Crores. Affiliate income (credit cards, insurance, mutual funds) grew from Rs. 12 Lakhs to Rs. 1.7 Crores. Total: Rs. 3.8 Crores.
- Keyword Rankings: 3,500+ finance keywords on page 1 of Google, including 120 terms in position 1-3 (e.g., "best mutual funds 2025," "income tax slab FY 2024-25").
- Domain Authority: Increased from DR 28 to DR 52 (Ahrefs). Referring domains grew from 120 to 580.
- Google Discover: Monthly impressions grew from 0 to 8.2 million. Discover contributed 22% of total traffic in month 14.
- Speed Improvement: Mobile page speed improved from 4.2s to 1.8s (Core Web Vitals pass rate: 96%).
- Media Features: MyFin content cited in Economic Times (3 times), Mint (5 times), and Moneycontrol (4 times) as authoritative sources.
Before
Baseline
Pre-engagement
→
After 6 months
2.4M Monthly
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
M
Senior Leadership
MyFin — Finance & BFSI
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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