The Challenge
What EduPlus Was Up Against
When EduPlus approached us in January 2024, they were a classic case of “paid traffic addiction.” Their Google Ads and social media campaigns were burning Rs. 12–15 Lakhs monthly, yet organic traffic contributed only 8% of total signups. The core problems:
- Branded keyword dominance only: They ranked #1 for “EduPlus courses” but not for high-intent queries like “best data science course Bengaluru” or “Python programming certification.”
- Thin course pages: Each of their 50+ course pages had only 300–500 words of generic description, no structured data, and zero unique value.
- JavaScript-heavy platform: Built on React, the site had poor crawlability – Google could only index 40% of their course pages.
- No content ecosystem: No blog, no free resources, no video strategy – just course listings and a “Buy Now” button.
- High paid CAC: Rs. 2,800 per signup was unsustainable. The CMO told us: “We’re spending money to make money, but the math is getting worse every quarter.”
Goal: Achieve 4x organic course signups within 12 months and reduce paid CAC by at least 50%. We promised 5x – and delivered.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Education & EdTech
We deployed a 4-pillar SEO strategy using AK Network Solutions’ proprietary AI toolkit (including SemanticClustr AI and SchemaForge):
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here’s exactly what we did, month by month:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. EduPlus targets consistently exceeded.
The Results
Before vs After — 6 months
Every course page was enriched with FAQ schema (10–15 questions per page) and Course schema (provider, duration, rating, price). Within 3 months, EduPlus pages started appearing in “People also ask” boxes and rich course snippets – increasing CTR by 34%.
Before
Baseline
Pre-engagement
→
After 6 months
5x
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
E
Senior Leadership
EduPlus — Education & EdTech
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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