The Challenge
What TechForge Manufacturing Was Up Against
TechForge Engineering, a Pune-based manufacturer of precision industrial equipment, had a classic B2B problem: they were invisible online. For over a decade, their entire lead generation strategy relied on attending 4–5 trade shows per year, each costing upwards of Rs. 2.5 lakhs.
- LinkedIn presence: A neglected company page with only 340 followers and zero engagement for 18 months.
- No digital strategy: No website blog, no content marketing, no outbound prospecting.
- Sales dependency: 100% of revenue came from trade show leads and word-of-mouth referrals.
- Pain point: Between trade shows, sales teams had no leads to pursue – resulting in 4–5 months of dry pipeline every year.
TechForge’s CEO, Mr. Rajesh Varma, knew they needed a consistent, scalable digital channel. They came to AK Network Solutions with one goal: "Generate qualified B2B leads every month, without relying on trade shows."
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Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Manufacturing & B2B
We designed a 360° LinkedIn marketing strategy targeting decision-makers in manufacturing, procurement, and engineering across India and the Middle East. The core pillars were:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Execution was phased — foundations first, scale second. No campaign went live until the infrastructure for it was solid.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. TechForge Manufacturing targets consistently exceeded.
The Results
Before vs After — 6 months
- A/B tested ad creatives – video ads delivered 3.2x higher CTR than static images.
- Refined Sales Navigator filters: added "Seniority: Director+" and "Years in role: 2+ years".
- Total pipeline value crossed Rs. 8.5 Crore with 34 active opportunities.
- Company page followers grew from 340 to 4,200+.
Before
Baseline
Pre-engagement
→
After 6 months
180%
Primary KPI
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★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
T
Senior Leadership
TechForge Manufacturing — Manufacturing & B2B
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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