The Challenge
What LuxeRoom Hotels Was Up Against
LuxeRoom Hotels owned three stunning properties in North Goa: a cliffside villa in Anjuna, a Portuguese-style mansion in Panjim, and a beachfront eco-resort in Morjim. Each property had unique architecture and personalised service, yet the brand faced critical pain points:
- Zero media coverage: No mentions in any national or international travel publication since opening in 2019.
- Complete OTA dependency: 72% of bookings came from Booking.com and Airbnb, with 18% commission eating margins.
- No brand awareness: Google search volume for "LuxeRoom Hotels Goa" was less than 50 monthly searches.
- Low website traffic: Average 1,200 visitors/month, mostly direct or branded search from existing guests.
- No journalist relationships: The marketing team had no media contacts or PR experience.
The owner, Priya Mehta, wanted to build a premium brand identity and reduce reliance on OTAs. She needed media coverage that would position LuxeRoom as Goa’s top boutique hotel choice for discerning travellers.
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Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Healthcare & Pharma
We designed a data-driven digital PR strategy that combined traditional media relations with modern SEO and influencer marketing. Our approach had four pillars:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here’s exactly how we executed over 8 months:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. LuxeRoom Hotels targets consistently exceeded.
The Results
Before vs After — 6 months
All results were tracked using UTM parameters, Google Analytics 4, and Ahrefs. Here’s the full breakdown:
Before
Baseline
Pre-engagement
→
After 6 months
85 M
Primary KPI
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★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
L
Senior Leadership
LuxeRoom Hotels — Healthcare & Pharma
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
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Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
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Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
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Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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