The Challenge
What CodeLab EdTech Was Up Against
CodeLab Corporate Training, based in Bengaluru, offered high-quality upskilling programs in AI, cloud computing, and full-stack development. However, they faced a critical growth bottleneck:
- Cold email response rate below 2% – L&D decision makers at enterprises ignored generic emails.
- No LinkedIn strategy – Their company page had only 340 followers, and the CEO had never posted thought leadership content.
- High dependence on referrals – 85% of revenue came from word-of-mouth, which was unpredictable and slow.
- Target audience was hard to reach – HR heads, L&D managers, and CTOs at mid-to-large Indian companies were not engaging with traditional outbound.
- Sales cycle was long – Average 90 days from first touch to contract, with no structured follow-up system.
CodeLab needed a scalable, repeatable way to reach decision makers, build trust, and close deals faster. They came to AK Network Solutions for a LinkedIn-first strategy.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Education & EdTech
We designed a three-pillar LinkedIn marketing strategy tailored for B2B corporate training buyers:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
We executed the strategy in 4 phases over 5 months:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. CodeLab EdTech targets consistently exceeded.
The Results
Before vs After — 6 months
180
B2B Leads / Month
22
Enterprise Contracts Signed
₹5.4 Cr
Annual B2B Revenue
₹1,800
Cost per Lead (CPL)
Detailed Performance Data:
- Lead Volume: 180 qualified B2B leads per month (up from 0). 62% were from HR/L&D roles, 28% from CTO/VP Engineering.
- Conversion Rate: 12.2% of leads converted to demo calls (industry average: 3-5%). 22 contracts closed from 180 demos – a 12.2% close rate.
- Revenue Impact: Rs. 5.4 Crore in annual contract value (ACV) from new enterprise clients. Average deal size: Rs. 24.5 Lakh per year.
- Cost Efficiency: CPL of Rs. 1,800 vs. Rs. 45,000 per referral lead – a 96% reduction in customer acquisition cost.
- Engagement Metrics: CEO's LinkedIn posts averaged 2,500+ impressions and 85+ engagements per post. Company page followers grew from 340 to 4,200.
- Response Rate: Cold outreach response rate improved from 2% (email) to 38% (Sales Navigator + personalized notes).
Context: CodeLab had previously spent Rs. 3.2 Lakh per month on cold email tools and data lists with almost zero ROI. Our LinkedIn strategy delivered a 25:1 ROI within 5 months (Rs. 5.4 Cr revenue vs. Rs. 2.16 Lakh total ad spend).
Before
Baseline
Pre-engagement
→
After 6 months
2
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
C
Senior Leadership
CodeLab EdTech — Education & EdTech
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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