The Challenge
What Craftopia Fashion Was Up Against
Craftopia Fashion had a strong product-market fit: their handcrafted, eco-friendly apparel appealed to conscious consumers in India’s top metros. But their digital presence told a different story.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Fashion & Lifestyle
AK Network Solutions deployed a 4-pillar social commerce strategy powered by our proprietary AI tools for content timing, audience analysis, and creative optimization.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here’s the exact timeline and execution over 5 months:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. Craftopia Fashion targets consistently exceeded.
The Results
Before vs After — 6 months
All numbers are verified from Instagram Insights, Meta Ads Manager, and client’s backend sales data.
₹80 Lakh
Monthly Instagram Revenue
Up from < 5% of total revenue
280K
Instagram Followers
From 12K (23x growth)
8.2%
Engagement Rate
vs. 3% industry average
4.1x
Instagram ROAS
From 0.8x pre-campaign
Additional Wins:
- 45 micro-influencers generated 180+ pieces of content, reaching 2.3 million unique users organically.
- #CraftopiaLook campaign produced 1,200+ UGC posts with a 14% participation rate among purchasers.
- Instagram Stories swipe-up rate averaged 4.7% (2x benchmark).
- Cost per purchase (CPP) dropped from ₹1,200 to ₹380 over 5 months.
Before
Baseline
Pre-engagement
→
After 6 months
80L Monthly
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
C
Senior Leadership
Craftopia Fashion — Fashion & Lifestyle
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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