The Challenge
What DelightBakes Was Up Against
DelightBakes Artisan Bakery, a beloved chain in Pune with five outlets in Kothrud, Baner, Viman Nagar, Hinjewadi, and Camp, was struggling with a critical problem: almost no foot traffic from Google Maps. Despite serving premium artisan breads, pastries, and custom cakes, their digital storefront was broken.
Here’s what we uncovered during the initial audit:
- Incomplete GMB Profiles: All five outlets had missing business hours, no photos (only 2–3 blurry images each), and no services listed.
- Low Rating (3.9 ★): 47 negative reviews over 12 months were left unanswered. Common complaints included “wrong address on Google” and “closed during listed hours.”
- No Menu Integration: None of the profiles had a menu uploaded, despite 60+ SKUs being available.
- Zero Q&A Activity: Customer questions like “Do you have gluten-free options?” and “What time do you open on Sundays?” were unanswered for weeks.
- Losing to Supermarkets: For searches like “bakery near me in Kothrud,” supermarket chains (e.g., Reliance Smart, Big Bazaar) appeared in the top 3 local results, while DelightBakes ranked #7 or lower.
The result? An average of only 35 walk-ins per outlet per week from Maps, translating to roughly 175 total weekly visits—far below the potential for a 5-outlet artisan brand.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Food & Beverages
At AK Network Solutions, we deployed a multi-layered GMB optimisation strategy powered by AI tools and local SEO best practices. Our approach was three-pronged:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here’s exactly what we did, week by week:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. DelightBakes targets consistently exceeded.
The Results
Before vs After — 6 months
After 3 months, the transformation was dramatic. Here are the verified results from Google Business Profile Insights and internal sales tracking:
Before
Baseline
Pre-engagement
→
After 6 months
1,200
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
D
Senior Leadership
DelightBakes — Food & Beverages
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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