The Challenge
What GlamShop Fashion Was Up Against
GlamShop Fashion is a mid-sized online fashion retailer based in Surat, India, specializing in ethnic wear, western wear, and accessories. When they approached us, they were running Google Shopping campaigns for 8 months with the following situation:
- Monthly ad spend: Rs. 3,00,000
- Monthly revenue: Rs. 5,40,000
- ROAS: 1.8x — barely profitable after product costs and overheads
- Impressions: 1.2 million per month but low click-through rate (CTR: 0.9%)
- Conversion rate: 1.2% — far below industry average of 2.5-3% for fashion
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Fashion & Lifestyle
AK Network Solutions deployed a multi-layered strategy combining Google Merchant Centre optimization, Performance Max migration, and audience intelligence. Here's the blueprint:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Execution was phased — foundations first, scale second. No campaign went live until the infrastructure for it was solid.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. GlamShop Fashion targets consistently exceeded.
The Results
Before vs After — 6 months
After 5 months of implementation, here's the full picture:
Before
Baseline
Pre-engagement
→
After 6 months
7.4x
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
G
Senior Leadership
GlamShop Fashion — Fashion & Lifestyle
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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