The Challenge
What VitaCore Supplements Was Up Against
VitaCore Supplements entered the Indian D2C supplement market with premium products — plant-based protein, multivitamins, and ayurvedic blends. However, they faced three critical pain points:
- No organic visibility: Despite 18 months of operations, the site had zero rankings for any non-branded supplement keywords. The domain authority was 12, and the site had only 40 indexed pages.
- Unsustainable paid CAC: 100% of revenue came from Google Ads and Meta. The cost to acquire a customer was Rs. 1,200, while the average order value (AOV) was Rs. 1,500. This left razor-thin margins.
- Fierce competition: MuscleBlaze and HealthKart dominated top-of-funnel keywords like "best whey protein India" and "weight gainer supplements". VitaCore had no brand recall.
The client was spending Rs. 12 lakhs per month on paid channels and generating Rs. 45 lakhs in revenue — but profits were negligible. They needed a scalable, cost-efficient growth engine. SEO was the only answer.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Healthcare & Pharma
We designed a category-led SEO framework that targeted high-intent, low-competition keywords. Instead of fighting for generic terms like "protein powder", we went deep into ingredient keywords, comparison pages, benefit-driven content, and informational queries. We also integrated Google Shopping optimization for product feeds.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here’s exactly how we executed the strategy month by month:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. VitaCore Supplements targets consistently exceeded.
The Results
Before vs After — 6 months
After 8 months, the transformation was dramatic. Here are the detailed results:
Rs. 1.8Cr
Monthly Organic Revenue
Rs. 0
Organic CAC (vs Rs. 1,200 paid)
1,200+
Keywords on Page 1
+520%
Organic Traffic Growth
Before
Baseline
Pre-engagement
→
After 6 months
1.8Cr Monthly
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
V
Senior Leadership
VitaCore Supplements — Healthcare & Pharma
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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