The Challenge
What UrbanKraft D2C Was Up Against
UrbanKraft, a Delhi-based D2C lifestyle brand selling premium home décor and accessories, was facing a critical growth plateau. Despite strong product-market fit, their Meta advertising was bleeding budget. Here were the core pain points:
- Low ROAS: Meta campaigns were delivering only 1.8x ROAS, barely above breakeven after ad costs and product margins.
- High CAC: Customer acquisition cost stood at ₹1,800, making it unsustainable for scale.
- No Retention Strategy: 92% of customers were one-time buyers. No email or WhatsApp follow-ups existed.
- Single-Product Focus: All ads pushed a single hero product (decorative vases), resulting in low AOV (₹1,200) and no cross-sell.
- Audience Fatigue: Same cold audiences were being retargeted repeatedly without fresh creative or funnel segmentation.
UrbanKraft needed a complete overhaul—not just ad tweaks, but a strategic shift from acquisition-only to full-funnel marketing.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached D2C & E-Commerce
AK Network Solutions deployed a three-phase, full-funnel Meta Ads approach combined with automated retention sequences. The strategy was built on our proprietary AI-driven audience segmentation and creative testing framework.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Over 90 days (Oct–Dec 2024), we executed the strategy with weekly iterations. Here's the step-by-step breakdown:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. UrbanKraft D2C targets consistently exceeded.
The Results
Before vs After — 6 months
After 90 days, UrbanKraft saw dramatic improvements across all KPIs:
5.2x
Meta ROAS
(from 1.8x baseline)
62%
CAC Reduction
₹1,800 → ₹684
3x
Repeat Purchase Rate
8% → 24%
45%
AOV Increase
₹1,200 → ₹1,740
Before
Baseline
Pre-engagement
→
After 6 months
5.2x
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
U
Senior Leadership
UrbanKraft D2C — D2C & E-Commerce
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
More Results
Similar Client Success Stories
