The Challenge
What SpaGeist Wellness Was Up Against
SpaGeist Wellness had built a sterling reputation over 8 years, with a 4.5★ rating across Google and other platforms. Then, without warning, a competitor orchestrated a smear campaign. Over three days, 214 fake 1-star reviews were posted, dragging the rating to 3.1★. The damage was immediate:
- 35% revenue drop in 30 days – new bookings fell from 420/month to 273/month.
- Staff morale shattered – therapists and receptionists faced rude inquiries from skeptical customers.
- SEO rankings tanked – local pack visibility dropped 60% as Google’s algorithm penalised the low rating.
- Crisis of trust – long-standing clients began questioning service quality.
The client had no ORM infrastructure, no review monitoring, and no crisis communication plan. They needed urgent intervention to stop the bleeding and rebuild trust.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Ayurveda & Wellness
AK Network Solutions deployed a 4-pillar ORM recovery framework tailored for SpaGeist’s premium brand:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Our team executed the plan in 5 phases over 6 months (April – September 2024):
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. SpaGeist Wellness targets consistently exceeded.
The Results
Before vs After — 6 months
The transformation was measurable across every KPI:
Rating Recovery: 3.1★ → 4.8★ (increase of 1.7 stars) – now higher than pre-crisis 4.5★.
Fake Reviews Removed: 214 of 214 (100% removal rate).
Genuine Reviews Acquired: 680 new reviews in 6 months – 15x the monthly average before the crisis.
Revenue Impact: 35% drop fully recovered by month 5; +18% growth by month 6 (monthly revenue: ₹8.2L pre-crisis → ₹9.7L post-recovery).
Booking Conversion Rate: Increased from 2.1% (during crisis) to 5.8% (post-recovery).
Local SEO Visibility: Google 3-pack ranking returned to top 3 for “Ayurveda Delhi” within 90 days.
Monitoring: 24/7 real-time reputation monitoring active with 15-minute alert SLA.
Context matters: The 4.8★ rating places SpaGeist in the top 2% of wellness centres in Delhi. The 680 reviews are 100% verified through our programme – no fake or incentivised reviews were used. Revenue growth of 18% came from both restored trust and new customer acquisition driven by the improved rating.
Before
Baseline
Pre-engagement
→
After 6 months
3.1
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
S
Senior Leadership
SpaGeist Wellness — Ayurveda & Wellness
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
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Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
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Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
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Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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