The Challenge
What AceClinics Was Up Against
AceClinics had a strong reputation in its home city but was expanding aggressively to 12 new cities—including Delhi, Mumbai, Bengaluru, Pune, Ahmedabad, Chennai, Kolkata, Hyderabad, Jaipur, Lucknow, Chandigarh, and Indore. Despite opening state-of-the-art clinics, each new location faced the same problems:
- Zero Local SEO Foundation: No Google Business Profiles (GBP) were set up for new clinics. Existing listings were unverified, incomplete, or duplicated.
- Long Wait for Visibility: New clinics took 6–9 months to appear in Google Maps search results, even for branded queries like “AceClinics Mumbai.”
- High Dependency on Referrals: Over 70% of new patient bookings came from existing patient referrals, making growth unpredictable and slow.
- Inconsistent Reviews: Only 34 reviews across all locations, with an average rating of 3.2 stars—damaging trust and click-through rates.
- No Localized Content: The website had a single generic page for all cities, failing to target city-specific keywords like “best dentist in Pune” or “teeth whitening in Jaipur.”
- Missed Appointment Opportunities: No schema markup for appointments, making it difficult for search engines to display booking buttons in search results.
The client needed a scalable, data-driven Local SEO strategy to get all 12 clinics ranking in Google Maps within 90 days—and to convert that visibility into profitable appointments.
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Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Healthcare & Pharma
AK Network Solutions deployed a comprehensive, multi-pronged Local SEO approach tailored for multi-location healthcare chains. Our strategy focused on three pillars: Visibility, Trust, and Conversion.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Our team executed the strategy in three phases over 9 months:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. AceClinics targets consistently exceeded.
The Results
Before vs After — 6 months
After 9 months of sustained effort, the results exceeded all targets:
Before
Baseline
Pre-engagement
→
After 6 months
+300%
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
A
Senior Leadership
AceClinics — Healthcare & Pharma
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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