The Challenge
What NextHome Realty Was Up Against
NextHome Realty entered the Bengaluru real estate market with a strong offline reputation, but their online presence was nearly invisible. Despite having a well-designed website, they faced three critical barriers:
- Zero page-1 rankings for any high-volume locality keywords (e.g., "apartments in Whitefield," "villas in Sarjapur Road").
- Monthly organic traffic below 500 visitors – most of which were branded searches from existing clients.
- 95% of their digital budget was burned on Google Ads, with CPCs averaging ₹45-₹80 per click, leading to unsustainable customer acquisition costs.
The client was spending approximately ₹4.2 lakh/month on paid ads just to generate 180 leads, with a conversion rate of only 2.1%. They needed a sustainable, long-term organic growth engine – and they needed it fast.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Real Estate
AK Network Solutions deployed a three-pillar hyperlocal SEO strategy designed to dominate micro-markets across Bengaluru. We used proprietary AI tools for keyword clustering, competitor gap analysis, and content optimization.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
We followed a phased, data-driven rollout over 6 months (April–September 2024):
- Month 1 (April): Completed full SEO audit, fixed 47 technical issues (slow page speed, broken links, missing meta tags). Launched 12 core locality pages.
- Month 2 (May): Expanded to 35 locality pages. Submitted 15 GBP profiles for verification. Started link outreach.
- Month 3 (June): Achieved first 8 keywords on page 2. Traffic grew to 1,200 visitors/month (+140%).
- Month 4 (July): 22 keywords reached page 1. Traffic hit 3,800 visitors. Leads increased to 45/month.
- Month 5 (August): 38 keywords on page 1. Traffic crossed 5,200 visitors. Began reducing paid ad spend by 40%.
- Month 6 (September): 50 keywords on page 1, including #1 for "apartments in Whitefield" and "villas in Sarjapur Road." Organic traffic reached 4,450 monthly visitors (up 890% from 500).
Tools used: Ahrefs for keyword tracking, Google Search Console for performance monitoring, Schema Pro for structured data, and our in-house LocalityMiner™ AI for content optimization.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. NextHome Realty targets consistently exceeded.
The Results
Before vs After — 6 months
50
Locality Keywords on Page 1
+890%
Organic Traffic Growth
3x
Monthly Leads (180 → 540)
70%
Reduction in Paid Ad Spend
Context: Before our engagement, NextHome was paying ₹4.2 lakh/month for 180 leads. After 6 months, organic leads alone generated 540+ qualified inquiries monthly, allowing them to slash paid ad spend to just ₹1.26 lakh/month – a savings of ₹2.94 lakh every month. The average cost per lead dropped from ₹2,333 to ₹700.
Before
Baseline
Pre-engagement
→
After 6 months
50 L
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
N
Senior Leadership
NextHome Realty — Real Estate
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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