The Challenge
What SkyHigh Hotels Was Up Against
SkyHigh Hotels operates 6 properties in Jaipur, Udaipur, Jodhpur, and Pushkar. Each property generates an average of 120 guest reviews per month across OTA platforms (Booking.com, Expedia, MakeMyTrip, TripAdvisor). That's 720 reviews monthly—each requiring a personalized response. The marketing team of 3 also had to:
- Create and schedule 30+ social media posts per week across Facebook, Instagram, and LinkedIn.
- Send weekly email newsletters and promotional campaigns to a database of 45,000 subscribers.
- Generate monthly performance reports for each property, manually compiling data from 8+ sources.
- Monitor OTA rate parity across 5 channels per property—30 total—to prevent pricing conflicts.
The breaking point: Review response time averaged 3 days, social engagement was stagnant at under 2% per post, and the team was working 60-hour weeks. Employee burnout was imminent, and guest satisfaction scores began slipping.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Healthcare & Pharma
We designed a three-layer automation architecture using n8n as the orchestration layer, integrated with OpenAI's GPT-4 for content, and custom APIs for OTA monitoring. The strategy focused on four key areas:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Execution was phased — foundations first, scale second. No campaign went live until the infrastructure for it was solid.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. SkyHigh Hotels targets consistently exceeded.
The Results
Before vs After — 6 months
All metrics measured over 4 months (pre-automation vs. post-automation). Numbers verified by SkyHigh's internal analytics.
240 hrs
Before
Baseline
Pre-engagement
→
After 6 months
240
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
S
Senior Leadership
SkyHigh Hotels — Healthcare & Pharma
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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