The Challenge
What MindBody Wellness Was Up Against
MindBody Wellness operated 4 studios across Mumbai, offering yoga, Ayurveda therapies, and meditation. Despite strong offline reputation, their online presence was invisible to voice assistants like Google Assistant, Alexa, and Siri. Key pain points included:
- Zero featured snippets: Competitors appeared in Google’s “Position 0” for queries like “best Ayurveda clinic in Mumbai” or “yoga for back pain near me.”
- Voice search decline: 68% of their website traffic came from text search, but voice queries (growing 40% YoY in India) resulted in only 2% of bookings.
- Lost local leads: Users asking “Where can I get Panchakarma in Andheri?” were directed to competitors.
- High bounce rate: 72% of mobile visitors left within 15 seconds because content wasn’t structured for quick answers.
MindBody needed a solution that didn’t just rank keywords—it needed to answer questions instantly for voice assistants and featured snippets.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Ayurveda & Wellness
We designed a 4-pillar AEO framework specifically for local voice search dominance:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Execution was phased — foundations first, scale second. No campaign went live until the infrastructure for it was solid.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. MindBody Wellness targets consistently exceeded.
The Results
Before vs After — 6 months
After 5 months, the numbers spoke clearly:
- 42 featured snippets captured (from 0), representing 78% of all target queries. Top snippets included “best Ayurvedic massage near me,” “yoga for anxiety beginners,” and “Panchakarma cost Mumbai.”
- Voice search bookings increased 3x – from 12 to 36 bookings per month directly attributed to voice assistants.
- +185% zero-click impression traffic: Impressions from featured snippets grew from 8,400 to 23,940 monthly, with 92% of those being zero-click (users got answer without clicking).
- +65% total studio bookings: Overall bookings jumped from 210 to 347 per month across all 4 studios.
- GBP Q&A views increased 280%, with 73% of questions coming from voice searches.
- Average voice search conversion rate: 8.2% (vs. 2.1% for text search).
Within the same period, organic traffic grew 112%, but the real win was visibility without clicks – MindBody became the default answer for local wellness queries.
“We were losing customers to bigger chains because they appeared in voice search. AK Network Solutions didn’t just fix that—they made us the top answer for almost every wellness question in Mumbai. Our phone now rings off the hook from Google Assistant.” – Priya Mehta, Founder, MindBody Wellness
Before
Baseline
Pre-engagement
→
After 6 months
+300%
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
M
Senior Leadership
MindBody Wellness — Ayurveda & Wellness
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
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Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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