The Challenge
What NutriPlus D2C Was Up Against
NutriPlus Health Foods, a Delhi-based D2C brand selling premium plant-based protein and organic snacks, had built a respectable email list of 45,000 subscribers over 3 years. But in early 2023, their email channel was bleeding potential revenue:
- 8% open rate – far below the industry average of 21-25% for health/food brands
- 0.4% click-through rate – meaning 99.6% of subscribers ignored every email
- Revenue contribution: Less than 5% of monthly sales, despite 45K subscribers
- Klaviyo setup: Was installed but never configured properly – no welcome flows, no abandoned cart sequences, no segmentation
- List hygiene: 12,000+ inactive subscribers (26.7% of list) had not opened an email in 6+ months
The founder, Rohan Mehta, told us: "We knew our customers loved our products – repeat purchase rate was 38%. But our emails looked like spam. We were leaving lakhs on the table every month."
With an average order value of ₹1,850 and 45,000 subscribers, AK Network Solutions calculated the unrealized monthly revenue potential was ₹83 lakhs – if the channel could be optimized to industry benchmarks.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached D2C & E-Commerce
AK Network Solutions deployed a data-first, automation-heavy approach using Klaviyo as the core engine, integrated with WhatsApp for SMS fallback. Our strategy hinged on 5 pillars:
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Execution was phased — foundations first, scale second. No campaign went live until the infrastructure for it was solid.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. NutriPlus D2C targets consistently exceeded.
The Results
Before vs After — 6 months
Before
Baseline
Pre-engagement
→
After 6 months
42%
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
N
Senior Leadership
NutriPlus D2C — D2C & E-Commerce
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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