The Challenge
What HealthEase Clinics Was Up Against
HealthEase Multi-Speciality Clinic, with 15+ doctors across 8 specialties (including cardiology, dermatology, orthopedics, and pediatrics), was a respected name in Gurugram. However, they faced a critical problem: patients were no longer searching Google—they were asking AI assistants like ChatGPT, Alexa, and Siri for health advice. When someone asked "Best cardiologist in Gurugram for chest pain" or "Where to treat chronic back pain near me?", HealthEase was invisible.
The clinic's pain points were clear:
- Zero presence in AI-generated answers: ChatGPT and other LLMs did not mention HealthEase in any local health response.
- Voice search neglect: Only 3% of their website traffic came from voice searches, despite 58% of healthcare queries now being voice-initiated (NPR, 2024).
- Outdated SEO: Their website ranked for only 12 medical keywords, and none were question-based (e.g., "What causes migraine?").
- No structured data: Search engines and AI crawlers couldn't parse their doctor profiles or condition pages.
- MCI compliance concerns: They feared creating AI-optimized content that might violate Medical Council of India advertising guidelines.
The result? HealthEase was losing an estimated ₹12 lakhs per month in potential revenue to competitors who were already appearing in AI answers.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Healthcare & Pharma
AK Network Solutions deployed a proprietary 5-pillar AEO framework designed specifically for healthcare providers. We didn't just optimize for keywords—we optimized for answers that AI assistants trust.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
Here's exactly what we did, month by month:
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. HealthEase Clinics targets consistently exceeded.
The Results
Before vs After — 6 months
After 6 months, HealthEase's transformation was remarkable. Here's the detailed data:
Before
Baseline
Pre-engagement
→
After 6 months
+300%
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
H
Senior Leadership
HealthEase Clinics — Healthcare & Pharma
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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