The Challenge
What TechAid IT Services Was Up Against
When TechAid approached AK Network Solutions, their website was a digital liability. Here’s what we uncovered during the initial audit:
- 2012-era design: Outdated visuals, no mobile responsiveness, cluttered navigation.
- Zero case studies or social proof: No portfolio, no client logos, no testimonials – critical for B2B trust.
- Broken contact form: The primary lead generation tool had been malfunctioning for 6+ months – an estimated 150+ lost enquiries.
- Invisible on Google: Not ranking for any of their 200+ core service keywords (e.g., “IT support Noida,” “managed IT services India”).
- Poor messaging: The value proposition was buried in jargon. Visitors couldn’t understand what TechAid did in under 10 seconds.
- Page speed disaster: Largest Contentful Paint (LCP) was 6.2 seconds – 3x Google’s recommended threshold.
Key Pain Point: TechAid was spending ₹2.5 lakhs/month on Google Ads, but traffic bounced within 8 seconds because the website failed to convey credibility or capture leads.
🔍
Our Diagnosis
The root issue wasn't budget — it was strategy. Same spend, smarter allocation.
The Strategy
How We Approached Manufacturing & B2B
We developed a B2B SaaS-inspired UX strategy combined with a ground-up technical SEO foundation. Our approach was data-driven, using tools like Hotjar (heatmaps), Google Search Console, Ahrefs, and GTmetrix.
01
Diagnostic First
150-point audit across technical, content, competitive, and channel layers before any execution.
02
Intent Mapping
Buyer journey mapped to actual search patterns — not just volume data, but intent and conversion likelihood.
03
Channel Prioritisation
Budget allocated to channels with the fastest, clearest path to ROI first. No vanity spend.
04
Measurement Framework
Revenue attribution set up from day 1. Decisions driven by real data, not activity reports.
Execution
Month-by-Month Breakdown
We executed the redesign over 16 weeks, with weekly sprints and client reviews.
Month 1
Technical Foundation
Full technical audit, critical fix resolution, analytics/tracking setup, conversion baseline established. Zero live campaigns until foundation was solid.
Month 2–3
Content & Campaigns Live
Priority content published. Campaigns launched with conservative budgets. A/B testing started across messaging, creatives, and landing pages.
Month 4–5
Scale & Optimise
Winners scaled. Budget shifted to highest-ROAS activities. Rankings begin moving meaningfully. CPL starts dropping below target.
Month 6+
Compound Growth
Results compounding. Organic authority builds without proportional spend increase. TechAid IT Services targets consistently exceeded.
The Results
Before vs After — 6 months
All metrics measured 90 days post-launch (April–June 2024) versus the same period in 2023.
Headline Result: Monthly website enquiries jumped from 12 to 38 (3.2x increase), with a 42% conversion rate on contact form submissions.
Before
Baseline
Pre-engagement
→
After 6 months
+300%
Primary KPI
“
★★★★★
“The results went beyond what was agreed at onboarding. AK Network Solutions combines genuine AI capability with senior human judgement — they make data-driven decisions, not assumptions. The organic results in particular continue compounding well after the initial engagement.”
T
Senior Leadership
TechAid IT Services — Manufacturing & B2B
FAQs About This Engagement
Questions We Get About This Case
What was the first action AKNS took?
+
We started with a comprehensive diagnostic — not guesswork. Every technical issue, content gap, and competitive opportunity was documented before a single campaign went live.
How frequently did you report progress?
+
Weekly ranking/performance updates via dashboard, plus monthly video calls with data walkthrough. Zero fluff — we showed what moved and what we changed.
Was the result sustained after the campaign?
+
Organic SEO results compound. 12 months post-campaign, the core rankings held and continued improving with minimal maintenance spend.
What was the client's team involvement?
+
Minimal. We handle strategy, execution, and reporting end-to-end. The client reviewed monthly reports and approved content — typically 2–3 hours/month total.
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