🏠 Real Estate
✅ Verified Results
BuildRite Developers • Case Study
Digital PR Drives Rs. 35Cr Sales
35Cr
Primary KPI
Verified figure
4.9★
Client Rating
Verified Google
90 Days
To First Results
Typical timeline
Senior
Specialist Team
No juniors
The Journey
Challenge → Strategy → Results
1
Challenge
Identified core growth gaps, competitive landscape, and quick-win opportunities in the Real Estate market.
2
Strategy
Custom 90-day roadmap. Clear KPIs, budget allocation, channel priorities, and owner assignments — before execution began.
3
Execution
Senior-specialist delivery in weekly sprint cycles. Every decision data-driven. No junior handoffs.
4
Results
Achieved 35Cr and compounding growth beyond the initial engagement.
Full Case Study
The Complete Story
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BuildRite Developers: Digital PR Drives Rs. 35 Crore Sales in 7 Months
Industry: Real Estate | Service: Digital PR Services | Duration: 7 Months | Location: Gurugram, India
Executive Summary
BuildRite Developers, a new entrant in Gurugram's premium real estate market, partnered with AK Network Solutions to launch a luxury project with flats priced at Rs. 1.5 Crore+. With zero brand recognition and fierce competition from established players, the challenge was immense. Through a targeted Digital PR campaign across top-tier publications and property portals, we generated:
- Rs. 35 Crore in project sales within 7 months
- 140+ media features in Economic Times, Times of India, and leading property portals
- 2,200 qualified inquiries from high-net-worth buyers
- 65% lower marketing cost compared to traditional real estate advertising
This case study reveals the exact strategy, implementation steps, and metrics that turned a no-name developer into a trusted brand with record-breaking sales.
The Challenge
Client Situation
BuildRite Developers was launching "The Address," a premium residential project in Sector 85, Gurugram, with apartments starting at Rs. 1.5 Crore. The target audience: senior executives, entrepreneurs, and NRIs seeking luxury living.
Pain Points
- Zero brand recognition: BuildRite had no prior projects or media presence in the Delhi-NCR market.
- Intense competition: Established developers like DLF, Godrej Properties, and M3M dominated the premium segment with decades of trust.
- High marketing budget requirement: Traditional real estate marketing (billboards, newspaper ads, TV) would require an estimated Rs. 2-3 Crore spend to achieve visibility.
- Buyer skepticism: With RERA (Real Estate Regulatory Authority) compliance mandatory, buyers were cautious about new developers.
- Short sales window: The developer needed to sell 40% of inventory within 9 months to secure project financing.
Key Insight: Traditional marketing would burn cash without building the trust needed for high-value purchases. Digital PR was the only viable path to establish credibility cost-effectively.
Our Strategy
Data-Driven Digital PR Framework
AK Network Solutions deployed a 7-phase Digital PR strategy focused on media authority, influencer trust, and RERA compliance. Our approach combined traditional PR with digital amplification.
Core Strategy Components
- Media Authority Building: Secured features in Economic Times (real estate section), Times of India (Gurugram edition), and Hindustan Times. Focused on BuildRite's unique selling points: Vastu-compliant design, smart home automation, and 5-acre central park.
- Virtual Tour Launch Event: Hosted a 360-degree virtual tour of the project with 200+ media and influencer attendees. Used Matterport 3D technology and live streaming via YouTube and Facebook.
- Influencer Property Tours: Partnered with 15 real estate influencers (Instagram + YouTube) having combined 2.8M followers. Each influencer created walkthrough videos and review content.
- RERA-Compliant Campaign: All content clearly displayed RERA registration number, project timeline, and legal disclosures. Built buyer confidence by highlighting regulatory compliance.
- Property Portal Optimization: Coordinated with Magicbricks, 99acres, and Housing.com for featured listings. Ensured consistent messaging across all platforms.
- SEO-Driven Content: Published 25+ articles on BuildRite's blog and external sites targeting keywords like "luxury flats Gurugram Sector 85" and "premium apartments near Cyber City."
- Lead Capture & Nurturing: Used dedicated landing pages with chatbot integration. All inquiries were tagged and followed up within 2 hours.
Tools Used
- PR Distribution: PR Newswire, Business Wire India
- Media Monitoring: Meltwater, Google Alerts
- Virtual Tour: Matterport Pro2 Camera + Custom Web Player
- Influencer Management: Upfluence, manual outreach
- Analytics: Google Analytics 4, SEMrush, Social Blade
- CRM: Salesforce for lead tracking
Implementation
Month 1-2: Foundation & Media Outreach
- Conducted competitor media analysis of 10 top real estate brands. Identified gaps in coverage around smart home features.
- Created press kit with high-res images, architect interviews, and project brochures.
- Pitched to 45 journalists from real estate, business, and lifestyle beats. Secured 18 features in first 60 days including Economic Times and Times of India.
Month 3: Virtual Launch Event
- Hosted live virtual tour event on March 15, 2024. 200+ media, influencers, and potential buyers attended.
- Integrated live Q&A with BuildRite's CEO and architect. 45 minutes of real-time engagement.
- Event generated 14 media stories and 35 social media posts from attendees.
- Total reach: 1.2 million impressions across platforms.
Month 4-5: Influencer Campaign
- Selected 15 influencers: 8 Instagram (50K-200K followers each) and 7 YouTube (30K-150K subscribers).
- Each influencer created 3-5 minute walkthrough videos highlighting amenities, location advantages, and RERA compliance.
- Videos achieved 2.8 million total views and 45,000+ engagements (likes, comments, shares).
- Direct inquiries from influencer content: 320 leads.
Month 6-7: Scaling & Conversion
- Ran retargeting ads on Google and Facebook for users who visited property portals. Cost per lead: Rs. 1,200 vs industry average of Rs. 3,500.
- Published 8 guest posts on real estate blogs and Times of India blog.
- Featured on Magicbricks "Premium Pick" and 99acres "Editor's Choice" sections.
- Total qualified inquiries reached 2,200 by end of Month 7.
Results & Metrics
₹35 Cr
Total Sales (Project Value)
Total Sales (Project Value)
140+
Media Features
Media Features
2,200
Qualified Inquiries
Qualified Inquiries
65%
Lower Marketing Cost vs Traditional
Lower Marketing Cost vs Traditional
Detailed Breakdown
- Sales: Rs. 35 Crore from 23 apartment bookings. Average ticket size: Rs. 1.52 Crore. 45% of inventory sold within 7 months.
- Media Coverage: 140 features across 12 publications. Top performers: Economic Times (22 articles), Times of India (35), Hindustan Times (18), Magicbricks (25), 99acres (20). Total readership reach: 8.5 million.
- Digital Reach: 3.2 million website visitors, 1.8 million social media impressions, 45,000+ content engagements.
- Cost Efficiency: Total campaign spend: Rs. 48 Lakhs. Cost per sale: Rs. 2.08 Lakhs vs traditional average of Rs. 6 Lakhs. 65% cost reduction.
- Lead Quality: 85% of inquiries were from buyers with confirmed budgets of Rs. 1.5 Cr+. Average lead-to-visit conversion: 32% (industry benchmark: 18%).
ROI Calculation: For every Rs. 1 invested in Digital PR, BuildRite earned Rs. 73 in sales revenue. The campaign paid for itself within the first 3 months.
Key Takeaways
What Worked
- Virtual events outperform physical launches: The 3D virtual tour generated 3x more media coverage than a traditional site visit would have.
- Influencer trust > celebrity endorsements: Real estate influencers with 50K-200K followers had 4x higher engagement rates and more qualified leads than a single celebrity post.
- RERA compliance as a selling point: Highlighting regulatory approvals in every piece of content built immediate trust with skeptical buyers.
- Integrated digital PR + SEO: Articles in top publications improved domain authority, leading to 40% organic traffic growth for BuildRite's website.
- Fast lead response: Our 2-hour follow-up window converted 28% more leads than industry average of 24 hours.
Lessons Learned
- Start media pitching 3 months before project launch to build anticipation.
- Use micro-influencers (10K-50K followers) for niche audiences like NRIs.
- Track offline conversions from online PR using unique phone numbers and landing pages.
About AK Network Solutions
AK Network Solutions is India's leading AI-powered digital marketing agency, specializing in Digital PR, SEO, and performance marketing for real estate, healthcare, and B2B brands. We combine data science with creative storytelling to deliver measurable results. Call us at +91-9818020078 for a free consultation.
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info@aknetworksolutions.com
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Services Used
Common Questions
What drove success in this case?
Senior-specialist ownership, clear KPIs from day one, and weekly optimisation cycles built around Real Estate sector dynamics — not generic advice.
How long did results take?
Initial movement visible in 60-90 days. The headline result reflects 6-12 months of sustained execution — not a one-off spike.
Can AKNS achieve similar results for my business?
Our process is consistent regardless of starting point: free audit, custom 90-day roadmap, senior-specialist execution. Book a free audit to get a specific assessment.
Are these figures independently verified?
All metrics are sourced from the client's own Google Analytics, ad platform dashboards, and CRM — reviewed and reported monthly throughout the engagement.
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